Market Awareness for Improved Project Success is a course that explores the importance of market awareness for managing projects. This course describes the relationship between market dynamics and project alignment. This course examines the impact of market awareness on project execution using techniques and frameworks such as SWOT Analysis, PESTLE Analysis, Porter’s Five Forces and Market Segmentation. This course will provide examples of performing market research, gathering market data, and then analyzing data to perform project planning. This course describes the importance of identifying customer needs and understanding their expectations. Market awareness also requires performing competitive analysis by analyzing competitor strengths, weaknesses, and market position to tailor the value proposition of the project. Finally, this course will describe the techniques that can be used to tailor project deliverables to meet the customer’s needs.

This course has been registered with the Project Management Institute (PMI) and provides 4 Business Acumen PDUs.